omni
council
How a small business can build a rapport using social media
How a small business can build a rapport using social media
As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing strategies that you feel most comfortable with. When it comes to online marketing, ...
Women are scrimping on clothes, but splurging on this
Women are scrimping on clothes, but splurging on this
It’s been a bleak time in many corners of the American mall: Apparel executives have lamented that women are bored of skinny jeans. Gadget retailers are feeling the sting of the lack of a new, must-have smartphone. And even at the food court, som...
Some recent developments in the cosmetics arena: Estee Lauder, L'Oreal, Avon products
Some recent developments in the cosmetics arena: Estee Lauder, L'Oreal, Avon products
There have been some important developments in the beauty arena lately. It seems all the major players want to start 2016 with fresh vigor and growth opportunities. Premium beauty giant, Estee Lauder, announced a new Vice President for its Travel Retai...
4 must-have elements for any digital marketing plan
4 must-have elements for any digital marketing plan
Whether they're large or small, online or offline, all businesses can benefit from a digital marketing plan. In fact, as the global addiction to social media spreads (with, according to Statista, currently 1.55 billion people using Facebook worldwide, ...
'No' lists on labels make shoppers say 'yes'
'No' lists on labels make shoppers say 'yes'
Stop worrying about what’s in your shampoo, moisturizer or deodorant. Product makers want you to focus on what isn’t in them.