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Women are scrimping on clothes, but splurging on this
Women are scrimping on clothes, but splurging on this
It’s been a bleak time in many corners of the American mall: Apparel executives have lamented that women are bored of skinny jeans. Gadget retailers are feeling the sting of the lack of a new, must-have smartphone. And even at the food court, som...
More than 400 businesses urge Congress to support Pacific deal
More than 400 businesses urge Congress to support Pacific deal
More than 400 employers across 10 states are calling on Congress to support and pass an expansive Pacific Rim trade agreement. In letters sent to Capitol Hill on Monday, companies and associations in California, Florida, Georgia, Illinois, New York, Or...
L'Oreal makeup sales jumped because people want to look good in selfies
L'Oreal makeup sales jumped because people want to look good in selfies
Cosmetics behemoth L’Oreal has seen a boost to its sales from an unexpected place—selfies. The French makeup maker reported an 11 percent increase in cosmetics sales last year, compared to just two percent for perfume and six percent for sk...
Physical stores big winner with gift cards
Physical stores big winner with gift cards
When it comes to redeeming their holiday gift cards, consumers overwhelming prefer brick-and-mortar stores. According to a survey by the International Council of Shopping Centers, 77 percent of consumers who received gift cards planned to redeem them i...
How a small business can build a rapport using social media
How a small business can build a rapport using social media
As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing strategies that you feel most comfortable with. When it comes to online marketing, ...