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Stores doing makeovers on cosmetics departments
Stores doing makeovers on cosmetics departments
Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands.
The beauty of flexible manufacturing
The beauty of flexible manufacturing
Dealing with about 1,300 product launches every year to cater to ever-changing consumer demands, L'Oreal has embraced digital technologies not only to discover what the consumer wants but also to react to those needs on the factory floor.
Cosmetics maker L'Oreal is getting into the landfill gas business
Cosmetics maker L'Oreal is getting into the landfill gas business
L'Oreal SA's latest innovation doesn’t come in lipstick tubes or compact cases but rather in sustainability. The cosmetics maker agreed to buy landfill gas from a site near its Florence, Kentucky, plant under a 15-year deal that will eliminate th...
YouTube beauty videos for people over 35 are a huge hit
YouTube beauty videos for people over 35 are a huge hit
Angela Wright is 59 and lives in Dallas, Texas. Whenever she's curious about how a skin care product will work on her skin, she knows who to consult: Angie "Hot and Flashy" Schmitt, a 55-year-old YouTuber who demos and reviews beauty products. Wright ...
Will cosmetics get an Amazon makeover?
Will cosmetics get an Amazon makeover?
For beauty companies, image is everything.