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Personal care products: The beauty spot of retailing
Personal care products: The beauty spot of retailing
Looking beautiful is an enduring pursuit, so it's not surprising that products like skin cream, lipstick and other beauty products remain a bright spot in China's slowing consumer market. Driving the sales is the introduction of new products with fancy...
Old Spice made a whole two-hour invisible movie to promote its invisible spray antiperspirant
Old Spice made a whole two-hour invisible movie to promote its invisible spray antiperspirant
You have to hand it to Old Spice and its creative agency, Wieden + Kennedy: When they go stupid, they go all in on the stupid.
Meet the black entrepreneurs who are transforming the beauty industry
Meet the black entrepreneurs who are transforming the beauty industry
Hair and beauty is an important part of the black female experience, yet black people are still far behind in being represented or profiting from the industry.
Stores doing makeovers on cosmetics departments
Stores doing makeovers on cosmetics departments
Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands.
What you should know about e-commerce trends in beauty, personal care
What you should know about e-commerce trends in beauty, personal care
E-commerce is big in beauty, but not so much yet in personal care, according to research by Tabs Analytics. While e-commerce is now 9 percent of the beauty market, per Tabs, it's still only 3.1 percent of personal care, which they define as haircare, d...