omni
council
Old Spice made a whole two-hour invisible movie to promote its invisible spray antiperspirant
Old Spice made a whole two-hour invisible movie to promote its invisible spray antiperspirant
You have to hand it to Old Spice and its creative agency, Wieden + Kennedy: When they go stupid, they go all in on the stupid.
Antibacterial personal care products do not alter the body's bacterial flora
Antibacterial personal care products do not alter the body's bacterial flora
Many health experts warned consumers that antibacterial hygiene products such as toothpaste and soaps do more harm than good because these disrupt the body’s normal bacterial flora. But a new study published on May 18 in the journal mSphere revea...
L'Oreal and the road to carbon-neutral cosmetics
L'Oreal and the road to carbon-neutral cosmetics
Multinational firms can decouple carbon emissions from economic growth, L'Oreal has claimed in its new sustainability report. The French beauty brand revealed last week that it has cut its carbon dioxide emissions 56 percent against a 2005 baseline ...
More than 400 businesses urge Congress to support Pacific deal
More than 400 businesses urge Congress to support Pacific deal
More than 400 employers across 10 states are calling on Congress to support and pass an expansive Pacific Rim trade agreement. In letters sent to Capitol Hill on Monday, companies and associations in California, Florida, Georgia, Illinois, New York, Or...
Here's how to win the multicultural millennial shopper
Here's how to win the multicultural millennial shopper
Almost half of the millennial generation is multicultural, and their influence on the retail industry isn't slowing down anytime soon.